Madeline Taylor is a creative leader exploring the relationship between brand, marketing, and human experience.
Madeline’s work sits at the intersection of brand, marketing, and communications, shaped by a belief that strong brands balance function with beauty. She is drawn to projects that evoke emotion and action - while holding up under the real demands of teams, systems, and everyday use. Her approach is collaborative and grounded, informed by a background in psychology and an interest in how people experience, carry, and care for brands in practice.
East & Eve Creative Co.
2020 – Present
East & Eve Creative Co. is a multidisciplinary studio built from the desire to help small and mid-sized businesses create meaningful, sustainable brand ecosystems. The studio primarily supports Canadian businesses and creative entrepreneurs navigating moments of change, growth, or redefinition. I work closely with founders and leadership teams across brand and creative direction, client relationships, and delivery - strengthening brand strategy and internal alignment. Alongside hands-on creative work across brand identity, campaigns, and digital experiences, I lead and mentor a small creative team, with an emphasis on collaborative ownership and strategic concept development.
Organigram Inc.
2021 – 2023
Initially hired in-house for a social media role, I was later retained on contract through East & Eve to lead broader creative strategy and execution for a national portfolio of recreational and wellness cannabis brands operating in a highly regulated market. I partnered closely with brand, marketing, compliance, and leadership teams to develop multi-platform campaigns, product launches, and internal communications - always balancing creative ambition with regulatory requirements and commercial realities.
University of Toronto.
2016–2021
Working within a large, multidisciplinary communications team supporting the Faculty of Arts & Science, I developed award-winning multimedia storytelling for recruitment, student communications, and institutional initiatives - often translating complex academic work into accessible, human-centered narratives. I collaborated closely with communicators across departments to plan and execute integrated campaigns, produce short films and visual content, and build a comprehensive photo and video library used across digital and print channels. This work required strong editorial judgment, creative direction, and the ability to navigate institutional priorities while maintaining clarity, quality, and consistency in public-facing communications.
Etc.
2014–Present
A fan of 35mm film and reconnecting with analog mediums, I love exploring the nuances and beauty found in the “everyday” through my photography practice. I spend time backcountry camping and hiking, and I’m an avid reader of historical fiction and personal essays, particularly Canadian voices. I also serve on the board of directors for Avenue B, a local harm-reduction nonprofit. While completing my university degree, I trained professionally as a barista - an experience that left me with a lasting appreciation for craft, care, and a very good latte.