Otto Mobile

Otto Mobile is an on-the-go auto service company powered by CAA, serving the Halifax Regional Municipality with tire changes, and other maintenance that takes place in a customer's driveway.

The Brief

Otto had a finished brand identity and needed that identity brought to life as a working website: full site architecture, page copy, and content strategy, built on Squarespace with a semi-custom design that felt fresh, easy to navigate, and unique.

The Work

We designed, wrote, and built the Otto Mobile website: careful to ensure the design was optimized for mobile, and brought the visual identity to life. Developing copy for the brand involved messaging strategy and creating a deeper understanding of the brand’s tone and voice. We also sourced the site's stock photography and designed custom textures and a favicon for the site, rounding out the brand's presence online.

Creative Explorations

The copy leans on the promise behind Otto's service: time back in your day. Rather than opening with tires and batteries, each page leads with what a customer gets to skip; the waiting room, the rearranged afternoon, so the practical details of “in-your-driveway” car services land as a bonus rather than the pitch.

Credit: Website design, copywriting, and content strategy by East & Eve Creative Co. Brand identity by Ginger Agency.